For half a decade, Coleture Group has partnered with Lacoste to
activate their tennis open sponsorships, including the US Open and more recently the Miami Open.
Lacoste, Life is a Beautiful Sport - reflected in the brands 2015 Miami Open sponsorship via #LiveBeautifully social media campaign. The elite fashion and sports apparel brand was featured as the official tennis, casual clothing and footwear outfitter of the event.
Lacoste dressed the linesmen, lineswomen and the ball kids on court, and also created a collection exclusively for the 2015 Miami Open. The Lacoste-Miami Open Collection was available onsite for purchase and, for the first time in tournament history, was sold outside of the tournament grounds, encouraging the masses to share brand aligned photos as part of a social media promotion.