Coleture Group

NB Balance

NB SparkStart
Fitness Challenge

The New Balance SparkStart Fitness Challenge is a 6 week initiative launched across 6 regional markets in the United States. 

New Balance, Playworks and NB Baseball Athletes teamed up to inspire and motivate kids in underserved communities
to lead a healthy and active lifestyle.

Using a customized digital portal, Coleture Group managed event production, logistics across all markets and coordinated with all teams during the planning, execution and recap stages of this program.