Coleture Group

New Balance

NB 4040v3 Launch All Star Weekend

Coleture Group produced the brand launch for New Balance Baseball 4040v3 cleat at the Contemporary Arts Center in Cincinnati during the MLB Mid-Summer Classic. Along with Team NB All Stars, New Balance had a group of product designers, sports marketers and research engineers provide an inside look at how New Balance used player data to inform the design of 4040v3.

The launch program included a New Balance Experience, which acted as a focal point for media, consumer and community engagement.
The “voice” of the 4040v3 launch, the NB Experience platform featured live demonstrations of the data-to-design process, technology highlights
and simulated swings, demonstrating New Balance’s pressure mapping research.