Coleture Group produced the brand launch for New Balance Baseball 4040v3 cleat at the Contemporary Arts Center in Cincinnati during the MLB Mid-Summer Classic. Along with Team NB All Stars, New Balance had a group of product designers, sports marketers and research engineers provide an inside look at how New Balance used player data to inform the design of 4040v3.
The launch program included a New Balance Experience, which acted as a focal point for media, consumer and community engagement.
The “voice” of the 4040v3 launch, the NB Experience platform featured live demonstrations of the data-to-design process, technology highlights
and simulated swings, demonstrating New Balance’s pressure mapping research.