THE GRANDY MAN CAN
Coleture was asked by Curtis Granderson, a veteran MLB outfielder, to develop and manage his professional branding to grow a loyal community of fans, increase media presence, and expand philanthropic/community service efforts to increase brand image all while landing deals and partnerships to expand his revenue streams.
WE HIT A HOMERUN
Coleture established Curtis Granderson as one of the leaders of philanthropic and community service initiatives in Major League Baseball. Through this strategic growth, Granderson has received multiple awards for his contributions as a humanitarian and community-centric figure both on and off the field. Additionally, through Coleture’s help, Granderson has received multiple deals and partnerships that align directly with his brand’s distinct messaging.
Over the past decade, Coleture has landed Granderson strategic partnerships that align directly with his personal and professional goals. From multi-year contracts with Citi and New Era to launching New Balance’s cross country fitness campaign, Coleture has increased awareness and revenue for Granderson’s brand.
The Grand Kids foundation was founded in 2007 to aid positive youth development through education, nutrition, and fitness initiatives. With coast to coast events including Grand Giving, New Balance Fitness Challenge, and Mississippi DREAM Weekend, thousands of children benefit each year from programming hosted by Curtis Granderson and the Grand Kids Foundation.
Content production and distribution are handled by Coleture to ensure that all of Curtis’ events and activations are professionally captured.
Coleture continues to manage and maintain curtisgranderson.com and keeps it up to date with yearly programming.
All social channels are managed by Coleture to grow follower counts, maximize engagements, and create a positive brand narrative for Curtis Granderson.
Grand Kids Academy
Grand Kids Academy runs programs in parks and stadiums from coast to coast, inviting children to experience the great game of baseball while learning new skills and spending quality time with professional athlete mentors.
The month-long food insecurity initiative hosted each November was founded after a series of camp programs inspired Curtis to extend his community investment beyond education and athletics and into nutrition. In partnership with local Chicago grocer, Mariano’s, Grand Giving raises money that goes directly back to meals for those struggling from food scarcity.
In collaboration with the University of Illinois at Chicago and the UIC Athletics Department, Curtis Granderson established the Chicago Baseball & Education Academy (CBEA) to provide kids with the opportunity to play baseball in a fun and safe environment, while offering educational experiences on a world-class college campus.
Coleture’s world-class production team works with our clients to produce video highlights of events and activations that capture every distinct moment.
To celebrate the Grand Kids Foundation 10th anniversary, Coleture developed an entire event complete with brand partnerships, activations, and an experience that kept people talking long after the event.
With Coleture’s management and developments, the Curtis Granderson brand has expanded significantly and led to:
meals for children and families in need
Marvin Miller Man of the Year Awards
years of Coleture representation
ESPN Humanitarian award nomination
MLB Roberto Clemente award