The Ask

Manage current branding as well as develop new business strategies for Hostess’ ‘Twinkie the Kid’ mascot across traditional, digital, social, and experiential markets.

The Solution

Coleture has developed and facilitates the creation and distribution of promotional and branded content through product launches, store openings, trade shows, partner programs, and special events each year.

The Details

While overseeing the development of the Twinkie the Kid Hostess brand, Coleture developed and executed the “Great Inflatable Race” campaign that saw Twinkie the Kid race through a wild obstacle fun run. The results? Lots of laughs and even more crashes.

35,000 Twinkies Distributed

13 Million Impressions

50,000 Miles Traveled

27 Annual Events

24 Twinkie The Kid Crash Falls