The Ask

Create a fitness initiative to inspire underserved, inner-city youth across the country to see, firsthand, the benefits of physical exercise, healthy eating, and leading a healthy lifestyle.

The Solution

Coleture developed an international activation tour in partnership with New Balance that included 50+ professional athletes from seven different sports.

The Details

Brand activation was facilitated for the New Balance Fitness Challenge tour through partnerships, press management, athlete social campaigns, and email.

21 Cities

55K Miles Traveled

2 Road Cases

2M Impressions

3 Sponsors