MARLINS AND TIGERS AND BRAVES, OH MY!
As Cameron Maybin’s brand and partnership managers, Coleture ensures he maintains a strong and positive media presence while growing a unique and organic following to strengthen brand loyalty and awareness. From landing new partnerships to developing strong media relations throughout the markets Maybin impacts, Coleture takes the lead in taking his presence to the next level.
(MAYBIN) MISSION ACCOMPLISHED
Coleture developed a comprehensive brand to act as Cameron’s charitable platform Maybin Mission, along with yearlong programming including kid’s camps and additional charitable efforts. Coleture also led the development of Maybin’s strategic partnerships, which created increased awareness and revenue, even during the off-season.
Strategic insights were developed to create programs for Cameron and his Maybin Mission to build a strong connection with fans.
Each year, children in and around the Asheville, NC area meet at the University of North Carolina, Asheville for a one-day baseball camp hosted by Maybin and the UNCA Men’s Baseball team to put their skills to the test in a five-station clinic.
Streets to Peaks
With the goal of giving enriching outdoor experiences to youth with limited access to all-terrain adventures, Cameron Maybin partnered with Camp Grier to provide participants ages 11-18 unique outdoor activities like rock climbing and river rafting to inspire them to overcome obstacles they may face in their life.
The Maybin Mission Holiday Project was started by Cameron Maybin and his wife Courtney to support families in need during the holiday season in their hometown of Asheville, NC through a fundraiser, gift drive, and a party to celebrate the holiday season.
As Maybin’s off-field representation, Coleture took advantage of key moments and partnered him with major brands. After stealing a base during the World Series, Maybin was deemed Taco Bell’s “Taco Hero.” Coleture capitalized on this to help facilitate a strategic partnership that lasted long past the campaign.
Coleture led the development and maintenance of Maybin’s philanthropic charity, Maybin Mission. From Spring Training camps to the annual Holiday Project, Maybin Mission has helped Maybin leverage his platform as a professional baseball player to give back to the communities he cares most about.
World Series Championship
Social Media Impressions
Taco Bell Hero
Youth Impacted By Maybin Mission
Roberto Clemente Nomination