CHEF JJ JOHNSON

Brand/Digital

CHEF JJ JOHNSON

Brand/Digital

THE MEAT AND POTATOES

In need of a little brand sprucing, Chef JJ Johnson came to Coleture to help unite his brand across all platforms and broaden its reach. The team honed in on the JJ brand to develop the “who he is,” “what he sounds like” and “how that resonates with this audience,” as well as stays consistent in the marketplace and across all platforms including web, digital, video/photo, and social. All the collateral Chef JJ now uses was created by Coleture to help take his brand to the next level for expansion and mass media.

DIGITAL RECIPE FOR SUCCESS

To elevate branded collateral, Coleture’s videographers shot unique brand moments of JJ doing what he does best. Concepting, shooting, and editing videos, Coleture was able to create high-quality videos for JJ to use for his brand storytelling. Coleture took the lead with a photoshoot to create JJ’s refreshed brand collateral to be used for social content, website development and beyond. And Coleture led the planning and production of Chef JJ’s professional branded website to act as a hub for JJ’s news and events, photos & video content and contact forms for potential new sponsors and partners.

1.2M+

US Open Impressions

2

NYC Restaurants

1

James Beard Award

23.7K+

Instagram Followers

1

Published Book