CURTIS GRANDERSON

Brand/Content/Digital/Experience/Talent

CURTIS GRANDERSON

Brand/Content/Digital/Experience/Talent

THE GRANDY MAN CAN

Coleture was asked by Curtis Granderson, a veteran MLB outfielder, to develop and manage his professional branding to grow a loyal community of fans, increase media presence, and expand philanthropic/community service efforts to increase brand image.

THE SOLUTION

Coleture established Curtis Granderson as one of the leaders of philanthropic and community service initiatives in the Major League Baseball Association. Through this strategic growth, Granderson has received multiple awards for his contributions as a humanitarian and community-centric figure both on and off the field.

BRAND

ACTIVATION

The Grand Kids foundation was founded in 2007 to aid positive youth development through education, nutrition, and fitness initiatives. With coast to coast events including Grand Giving, New Balance Fitness Challenge, and Mississippi DREAM Weekend, thousands of children benefit each year from programming hosted by Curtis Granderson and the Grand Kids Foundation.

CONTENT

Content production and distribution are handled by Coleture to ensure that all of Curtis’ events and activations are professionally captured.

DIGITAL

Coleture continues to manage and maintain curtisgranderson.com and keeps it up to date with yearly programming.

SOCIAL

All social channels are managed by Coleture to grow follower counts, maximize engagements, and create a positive brand narrative for Curtis Granderson.

SUB BRAND

Coleture also leads the development of Curtis’ philanthropic efforts and branding.

Grand Kids Academy

Grand Kids Academy runs programs in parks and stadiums from coast to coast, inviting children to experience the great game of baseball while learning new skills and spending quality time with professional athlete mentors.

Grand Giving

The month-long food insecurity initiative hosted each November was founded after a series of camp programs inspired Curtis to extend his community investment beyond education and athletics and into nutrition. In partnership with local Chicago grocer, Mariano’s, Grand Giving raises money that goes back directly to meals for those struggling from food scarcity.

CBEA

In collaboration with the University of Illinois at Chicago and the UIC Athletics Department, Curtis Granderson established the Chicago Baseball & Education Academy (CBEA) to provide kids with the opportunity to play baseball in a fun and safe environment, while offering educational experiences on a world-class college campus.

CONTENT

The goal of the Mississippi Dream Weekend camp is to honor the legendary Martin Luther King Jr. and help ignite a passion for baseball in hundreds of youth. The series is supported by MLBPA-MLB Youth Development Foundation.

RESULTS

With Coleture’s management and developments, the Curtis Granderson brand has expanded significantly and led to:

17.5M

meals for children and families in need

3

Marvin Miller Man of the Year Awards

10 years

of Coleture representation

1

ESPN Humanitarian award nomination

200K+

social followers

1

MLB Roberto Clemente award