FOOD BANK
Digital
FOOD BANK
Digital
FOOD FOR THOUGHT
Coleture Group was tasked with executing a comprehensive digital and social strategy to promote the Food Bank For New York City’s involvement in the NYC Wine & Food Festival.
YOU CAN BANK ON US
Challenged to develop a brand video that showcased the impact the festival has on the communities served by the city’s largest hunger relief organization, Food Bank for NYC, Coleture was able to deliver a highlight reel that would encapsulate an important day of giving back to those who need it most. Additionally, Coleture developed a creative boots-on-the-ground social media campaign to capture and share the most taggable and memorable moments from the event, as it happened live from the festival.
PRODUCTION
Incorporating brand and audience relevant hashtags, Coleture was able to gain the attention of notable celebrities, brands, and attendees of New York City Wine and Food Festival. Additionally, Coleture utilized a pro video team to capture the event and its most brand-relevant/shareable moments.
TALENT
Coleture coordinated with celebrity talent to help spread and amplify the message and mission of the Food Bank for NYC.
CONTENT
Team Coleture was on hand to capture the best moments of the event through professional video and photos, producing a sharable promotional recap video for the Food Bank from shoot to edit.
CHECK OUT MORE
Here’s a look at some of our other projects with Food Bank for New York City.
DONE IN A DAY FOR MLK
Coleture was asked to recap Food Bank For New York City’s annual Martin Luther King Jr. Day event, Done In A Day For MLK.
RESULTS
80
Events
50K+
Attendees
2K+
Volunteers
$12.5M
Raised
13
Burgers Consumed
