FOOD BANK

Digital

FOOD BANK

Digital

FOOD FOR THOUGHT

Coleture Group was tasked with executing a comprehensive digital and social strategy to promote the FBFNYC’s involvement in the NYCWFF. 

YOU CAN BANK ON US

Coleture developed a creative boots-on-the-ground social media campaign to capture and share the most taggable and memorable moments from the event.

PRODUCTION

Incorporating brand and audience relevant hashtags, Coleture was able to gain the attention of notable celebrities, brands, and attendees of New York City Wine and Food Festival. Additionally, Coleture utilized a pro video team to capture the event and its most brand-relevant/shareable moments.

TALENT

Coleture aligned with top chef Josh Capon and event founder to create awesome content for the Food Bank.

CONTENT

DONE IN A DAY FOR MLK

Coleture was asked to recap Food Bank For New York City’s annual Martin Luther King Jr. Day event, Done In A Day For MLK.

RESULTS

80

Events

50K+

Attendees

2K+

Volunteers

$12.5M

Raised

13

Burgers Consumed