FOOD BANK

Digital

FOOD BANK

Digital

FOOD FOR THOUGHT

Coleture Group was tasked with executing a comprehensive digital and social strategy to promote the Food Bank For New York City’s involvement in the NYC Wine & Food Festival. 

YOU CAN BANK ON US

Challenged to develop a brand video that showcased the impact the festival has on the communities served by the city’s largest hunger relief organization, Food Bank for NYC, Coleture was able to deliver a highlight reel that would encapsulate an important day of giving back to those who need it most. Additionally, Coleture developed a creative boots-on-the-ground social media campaign to capture and share the most taggable and memorable moments from the event, as it happened live from the festival.

PRODUCTION

Incorporating brand and audience relevant hashtags, Coleture was able to gain the attention of notable celebrities, brands, and attendees of New York City Wine and Food Festival. Additionally, Coleture utilized a pro video team to capture the event and its most brand-relevant/shareable moments.

TALENT

Coleture coordinated with celebrity talent to help spread and amplify the message and mission of the Food Bank for NYC.

CONTENT

Team Coleture was on hand to capture the best moments of the event through professional video and photos, producing a sharable promotional recap video for the Food Bank from shoot to edit.

CHECK OUT MORE

Here’s a look at some of our other projects with Food Bank for New York City.

DONE IN A DAY FOR MLK

Coleture was asked to recap Food Bank For New York City’s annual Martin Luther King Jr. Day event, Done In A Day For MLK.

RESULTS

80

Events

50K+

Attendees

2K+

Volunteers

$12.5M

Raised

13

Burgers Consumed