FOOD BANK
Digital
FOOD BANK
Digital
FOOD FOR THOUGHT
Coleture Group was tasked with executing a comprehensive digital and social strategy to promote the FBFNYC’s involvement in the NYCWFF.
YOU CAN BANK ON US
Coleture developed a creative boots-on-the-ground social media campaign to capture and share the most taggable and memorable moments from the event.
PRODUCTION
Incorporating brand and audience relevant hashtags, Coleture was able to gain the attention of notable celebrities, brands, and attendees of New York City Wine and Food Festival. Additionally, Coleture utilized a pro video team to capture the event and its most brand-relevant/shareable moments.
TALENT
Coleture aligned with top chef Josh Capon and event founder to create awesome content for the Food Bank.
CONTENT
DONE IN A DAY FOR MLK
Coleture was asked to recap Food Bank For New York City’s annual Martin Luther King Jr. Day event, Done In A Day For MLK.
RESULTS
80
Events
50K+
Attendees
2K+
Volunteers
$12.5M
Raised
13
Burgers Consumed
