HOSTESS

Digital/Experience

HOSTESS

Digital/Experience

MAKING THINGS A LITTLE SWEETER

Hostess asked Coleture to develop an ongoing brand activation strategy, which featured their iconic mascot, Twinkie the Kid, and creative content to reach a younger, social media savvy audience.

IT WAS A PIECE OF (CUP)CAKE

Coleture lead the development of a multi-channel, year-long activation plan to excite and invigorate Hostess’ brand all while creating positive buzz to reach new and old fans alike.

EXPERIENTIAL ACTIVATION

CONTENT

Coleture produced Hostess’ ‘Twinkie the Kid: Valentine’s Day’ video, which follows the mascot’s journey to spread love and cheer to unsuspecting New Yorkers.

Coleture sent Twinkie The Kid to the Great Inflatable Race, a fun run filled with inflatable obstacles, to capture organic surprise-and-delight moments of America’s favorite snack cake running (and falling) through the race.

For the launch of Hostess’ Bakery Petites, Coleture brought an experiential pop-up shop activation to life that gave fans early access to try the new snack line.

RESULTS

35,000+

Twinkies Distributed

13M

Impressions

50,000+

Miles Traveled

27

Annual Events

24

Twinkie The Kid Crash Falls