HOSTESS

Brand/Content/Experience/Talent

HOSTESS

Brand/Content/Experience/Talent

MAKING THINGS A LITTLE SWEETER

Hostess asked Coleture to develop an ongoing brand activation strategy, which featured their iconic mascot, Twinkie the Kid, and creative content to reach a younger, social media savvy audience.

THE SOLUTION

Coleture lead the development of a multi-channel, year-long activation plan to excite and invigorate Hostess’ brand all while creating positive buzz to reach new and old fans alike.

EXPERIENTIAL ACTIVATION

CONTENT

Coleture produced Hostess’ ‘Twinkie the Kid: Valentine’s Day’ video, which follows the mascot’s journey to spread love and cheer to unsuspecting New Yorkers.

For the launch of Hostess’ Bakery Petites, Coleture developed and produced an experiential pop-up shop activation that gave fans early access to try the new snack line.

35,000

Twinkies Distributed

13

Million Impressions

50,000

Miles Traveled

27

Annual Events

24

Twinkie The Kid Crash Falls