DRESSED TO THE NINES
Coleture was asked to develop a comprehensive brand identity for the launch of a modern athleisure line of clothing targeted towards a demographic of fashionably fierce moms.
GREAT BRANDING NEVER GOES OUT OF STYLE
A holistic, digital campaign was created and implemented to raise brand awareness and increase brand retention across the target audience. Lolano redefines style and fashion for women so that the basics don’t have to be basic. At the corner of bougie and beauty, Lolano is a flexwear line for all women.
Coleture developed high energy, short teaser videos that bridge the gap between fashion and function to create and generate buzz prior to product launch. Creative direction was provided by Coleture to help develop a digital presence and led the creation of a brand new website.
Coleture designed a campaign that led to:
Organic Influencer Posts
Reality Show Features