The Ask

Develop and execute a campaign to honor the life of MLK Jr. and give back to the communities in Mississippi that Curtis Granderson, Anthony Alford, Fred Lewis, and other African American MLB players have roots in.

The Solution

Coleture created the Mississippi DREAM Weekend, a three-day youth baseball camp tour in Perkinston, Columbia, and Jackson over MLK Weekend. The program was supported by Major League Baseball and the MLB Players Association.

The Details

Over the three day camp, kids across the state of Mississippi age 6-18 learned from a 5-station baseball clinic led by MLB and Minor League players, participated in an extensive Q&A, had a meet and greet opportunity with professional baseball players, and took a group photo to remember their weekend all while celebrating the life and legacy of Martin Luther King Jr.