A BALANCING ACT
Coleture was asked to develop an innovative activation to establish New Balance as an industry leader in community engagement while providing consumers across the country with an unforgettable brand experience to increase brand loyalty.
WE THREW A FIT(NESS CHALLENGE)
Coleture conceptualized and fully executed an annual summer-long fitness tour to bring together professional athletes and underserved youth to embrace an active and healthy lifestyle. Coleture has acted at the event’s agency of record since 2013.
Coleture secured strategic brand partnerships with Nestle, RX Bar, and JBL Harmon.
Coleture established and managed a list of athletes to host the New Balance Fitness Challenge at each stop of the international tour. Professional baseball, lacrosse, soccer, and track & field athletes were all in attendance to help promote health and wellness to kids across the country.