UMG x LENOVO

Brand/Experience/Talent

UMG x LENOVO

Brand/Experience/Talent

A BLANK CANVAS

Lenovo and Universal Music Group (UMG) approached Coleture to produce an immersive art and music event for influencers, art enthusiasts, and fans for their partnership launch at Miami’s Art Basel.

MAKE YOUR MARK

Coleture wanted to do something that’s never been done before, so we took over the heart of Miami’s art scene, Wynwood, to create a fully immersive, hybrid art and concert event. Grammy-nominated artist Tove Lo hosted a private show, featuring a mesmerizing integrated digital art experience powered by Lenovo. Coleture led the sound and design production for the performance, creating a stage, audio, green-room and design package that mirrored the artist’s style. The hour-long live performance was captured for a Vevo video special, to air post-event.

THE SPACE

Coleture sourced the perfect venue in the middle of all the art action that could handle both digital art projections and live music. Using dozens of Lenovo YOGA devices, fans used the digital art pen to create their own masterpieces, which were then projected onto the walls surrounding them.

THE MUSIC

Coleture led the sound and design production for the programs live performance by Grammy-nominated artist, Tove Lo. Our team of producers created a stage, audio, green-room and design package that mirrored the artists style. The hour-long live performance was captured for a Vevo video special, to air post-event.

THE EXPERIENCE

For a lasting memory, we curated a live screen printing experience for all guests to take home their own customized Lenovo laptop case.

RESULTS

28

Lenovo Devices

350

Screen Printed Cases

500+

Attendees

1

Grammy Nominated Artist Performance

32

Influencers